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Rank tracker for Google keyword positions in every market you serve

A rank tracker records where your pages appear in Google for each keyword and how that changes over time. Rankmetr tracks rankings by country, city and device, keeps the full history, compares you with competitors and alerts you when a page drops.

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What is rank tracker software?

Rank tracker software checks Google search results for your list of keywords on a schedule and records the place of your site for each one. Searching manually gives results personalized to your location and history; a rank tracking tool requests clean results for a chosen country, city and device.

The data answers questions that matter for any SEO strategy: did the optimization on the page help, which keywords are close to the first page and are real opportunities, which competitor took your place, and where organic traffic is likely to come from next month. It is the simplest way to measure SEO performance by keyword, not only by total traffic.

Rank tracking features

Positions by location

Track keyword rankings in Google by country and city, so a local business sees what nearby customers see.

Mobile and desktop

Check rankings separately for mobile search and desktop, because the results often differ.

Ranking history

Every check is saved, so you can see how a keyword moved after a content update, a redesign or a new link.

Competitor comparison

See which competitors rank for the same keywords and who is gaining positions.

Alerts

Get a notification when a page drops, instead of finding out from a traffic report weeks later.

Connected to your keywords

Keywords come from your keyword research, already grouped by topic and assigned to a page.

How the rank tracker works

01
Add keywords
Import your list or take groups from keyword research. Each keyword is tied to the page that should rank.
02
Choose markets
Pick countries, cities and devices for every group of keywords.
03
Scheduled checks
The rank tracker collects Google results on a schedule and stores each position.
04
Reports and alerts
Reports highlight wins and drops for multiple markets, and alerts tell you when something needs attention.

What to look for in a rank tracker

Most rank tracking tools look similar in a demo. These points decide whether the data is useful in real work.

Accurate local data: positions for the city where customers search, not only a national average.
Device split: separate mobile and desktop results.
History you can trust: the same settings for every check, so changes reflect Google, not the tool.
Competitors: visibility of other sites that rank for your keywords.
SERP features: awareness of AI Overviews and other blocks that push organic results down the page.
Link to actions: a dropped keyword should lead to a task: an audit issue, weak content or a missing link. That is how you identify what to fix, not just watch numbers.

Rank tracking in the age of AI search

A first position in organic results no longer guarantees the first thing a user sees. Google shows AI Overviews above the results for many queries, and people also ask ChatGPT and Gemini for recommendations. A serp tracker that only reports blue-link positions misses part of the picture.

That is why rank tracking sits next to AI visibility monitoring in the same platform: the same keywords, the same competitors, and one report that shows both your Google positions and whether AI answers mention you. AI visibility is in beta.

Who needs a rank tracker

Businesses with a website

See if SEO work moves the keywords that bring customers, without digging through raw data.

SEO specialists

Monitor rankings across markets and devices and measure the effect of each change.

Agencies

Track many client projects and show progress in reports. Agency mode with client links is coming soon.

Free rank tracker or a paid one?

A free keyword position checker is fine for a quick look at a few keywords. Regular tracking of hundreds of keywords across cities and devices needs fresh Google results every time, and collecting them costs money for every service. Rankmetr is in private beta, prices are not published yet. To check a site for technical issues first, see the free SEO checker; for a comparison with big SEO suites, see Semrush and Ahrefs alternatives.

FAQ

What is a rank tracker?

A rank tracker is a tool that checks Google results for your keywords on a schedule and records where your site ranks. It keeps the history and compares you with competitors.

How do I check my keyword position in Google?

Use a keyword position checker that requests results for a set country, city and device. Searching manually gives personalized results that can differ from what customers see.

What is SERP tracking?

SERP tracking means monitoring the search engine results page for a keyword: your position, competitors around you and features like AI Overviews that change what users see first.

How do I track local keyword rankings?

Set the city or region in the rank tracker. Local results differ from national ones, especially for businesses that serve customers nearby.

Can I track mobile rankings separately?

Yes. Rankings are tracked for mobile and desktop separately, because Google often shows different results on each device.

Why is tracking rankings important?

It shows whether SEO work pays off. Without position data you only see traffic, which changes for many reasons, and you cannot tell which keyword or page moved.

Is there a free rank tracker?

Free tools cover a few manual checks. Regular rank tracking of many keywords costs money to run; Rankmetr is in private beta and prices are not published yet.

Track your Google rankings with Rankmetr

Rank tracking is live for beta users. Leave your email and website, and we will set up your first project.